How Firms Get Business
Instructor: Genevieve Cahill, Assoc. Vice President/Business Develop., Michael Baker International, Inc.
In this session, Ms. Cahill will introduce the role that marketing plays in running a successful firm. Topics will include what a go/no-go decision is and how it is made, how marketing is achieved at every level in a firm, the proposal process, and the role of marketing as part of project delive
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